https://www.julie-hecht.com/blog daily 0.75 2025-01-29 https://www.julie-hecht.com/blog/true-health monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/21a623b3-8c0b-4e1f-8760-3bb98bd5896a/Screenshot+2025-01-28+at+10.22.03%E2%80%AFPM.png Musings - True Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/190fcdd8-e98f-440f-a238-b54217d760ad/Screenshot+2025-01-28+at+10.22.34%E2%80%AFPM.png Musings - True Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/36f882ca-6974-4724-938e-94be11d6aa55/Screenshot+2025-01-28+at+10.13.31%E2%80%AFPM.png Musings - True Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/c645483b-d57e-48fd-be2f-a790aee7a1f3/Screenshot+2025-01-28+at+10.22.21%E2%80%AFPM.png Musings - True Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.julie-hecht.com/blog/abere-pen-pal-system monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/222e18e3-9fa1-4366-92de-0104268ec0c4/Pen_pals-03.png Musings - Abere Pen Pal System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/ca52ead9-5170-4faa-a4a3-926f8a089c1d/Pen_pals-01.png Musings - Abere Pen Pal System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/3ba6298f-ee61-4fb7-84e7-f713494a0137/Pen_pals-06.png Musings - Abere Pen Pal System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.julie-hecht.com/blog/wellness-in-medicine monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/640fa800-d4ae-435c-b4ad-9f45b9f5c17c/Screenshot+2024-04-15+at+10.30.55%E2%80%AFPM.png Musings - Wellness in Medicine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/677b51d5-38b7-42b1-9d77-b74e835138e4/Screenshot+2024-04-15+at+10.29.48%E2%80%AFPM.png Musings - Wellness in Medicine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.julie-hecht.com/blog/maine-needs monthly 0.5 2021-10-03 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1633235702402-7TDMTN6UXXVPULN9TQO3/Screen+Shot+2021-10-02+at+11.34.50+PM.png Musings - Maine Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.julie-hecht.com/blog/strol-heath monthly 0.5 2021-10-03 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1632924601359-X100NA5V7FL7NP4BCTOT/t-shirt+mockup_CB_V2.1.jpg Musings - Strol Heath - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1632924724622-XA5I5T4MEGYVM31T2L83/SH_horizontal_GRN-01+%28RGB%29.jpg Musings - Strol Heath - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1632924688421-RB841VL5UGFFAKD7UN5R/Free+Tote+Bag+Branding+Mockup_CA.jpg Musings - Strol Heath - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1632924640375-1KACC5AJS4EMETFC3OMR/Free+Tote+Bag+Branding+Mockup_CA_V3.jpg Musings - Strol Heath - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.julie-hecht.com/blog/h6xegayp50r01i3hpu2yaobn6xlr7q monthly 0.5 2020-09-28 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1601318554087-K14RNIA0EN8OQTUI8IMJ/D-man-animation_big-v1.gif Musings - All users welcome https://www.julie-hecht.com/blog/debaun-studio monthly 0.5 2021-10-03 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578978732647-5OBT8EMAYUA4CJZS7IVD/Screen+Shot+2020-01-13+at+11.11.36+PM.png Musings - Debaun Studio She liked it so much it now lives as branding on all of her content! https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578978336110-4LC402G1X3ERF2AZ5634/Screen+Shot+2020-01-13+at+11.05.01+PM.png Musings - Debaun Studio I “visually listened” to what she envisioned through a shared Pinterest board. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578978100423-Q7EPX9D3M22T3O7QO5Q6/DS_icon_transparent.jpg Musings - Debaun Studio https://www.julie-hecht.com/blog/refortify-community-charity monthly 0.5 2020-01-05 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578004095414-2OM5JGF6R0LTCVRRFMVQ/IMG_0883.JPG Musings - (re)fortify Fort Building Event Miss VIP herself https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578002774404-RASOOQG9V9TLIR9XDHRH/Moodboard.jpg Musings - (re)fortify Fort Building Event The concept board the Gensler team was given to work from https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578002170682-SZ3MABOEIDE3XUTHNYKG/Group+photo+refortify.JPG Musings - (re)fortify Fort Building Event The build team and our little clients group shot https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578003652654-ZW1AFDEAFGNV7OOOQJYQ/IMG_1114.JPG Musings - (re)fortify Fort Building Event https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578003701390-EHF87J86I8HGBYE05ING/IMG_1097.JPG Musings - (re)fortify Fort Building Event https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578003738365-2AZZQFMP1MERBNISNN2I/IMG_0922.JPG Musings - (re)fortify Fort Building Event https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578003796852-VRE40IK0TZ252V1XC7ME/IMG_0903.JPG Musings - (re)fortify Fort Building Event https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578003763635-WORV64K44D2ARN0F7F8X/IMG_0911.JPG Musings - (re)fortify Fort Building Event https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578003835030-0BHML9VTQOFIG4MC5ES3/IMG_0883.JPG Musings - (re)fortify Fort Building Event https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578003891991-6WAUNOXR6AQFIDJ60RDJ/IMG_5395.JPG Musings - (re)fortify Fort Building Event https://www.julie-hecht.com/blog/doblin-christmas monthly 0.5 2020-01-05 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577923856491-709ZH1IX6TZJLYMN2VXD/Santa_dman_long-01.png Musings - Doblin Christmas https://www.julie-hecht.com/work-1 daily 1.0 2025-03-05 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577906495865-5ZQ962MV17N30S1608FI/Women%27s+day+workshop Work - Navigating inclusion and equality in a newly acquired innovation firm Gravitytank was a privately owned innovation firm until the Fall of 2016 when Salesforce acquired and integrated the Gravitytank team with their in-house innovation team. This sparked the opportunity to understand our cultural orthodoxies and foster inclusive habits. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577907671737-SL50LCUOKOTYQ7JA3JTS/Screen%2BShot%2B2019-12-17%2Bat%2B12.19.10%2BAM.jpg Work - Using behavioral design to support healthy financial retirement savings in the public sector Public sector employees in local and state positions range from young to old, high school educated to advanced degrees and office to in-the-field work environments . However diverse they may be, they all have retirement needs – engaging with retirement is confusing and “just too far away.” We set out to change that and modernize the experience for the public sector. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577908311179-CRH7434A72C9SQEGLJOR/Screen+Shot+2019-12-17+at+11.31.47+PM.png Work - Building better brand engagement through mindset personas of vehicle owners in North America All vehicle owners have one thing in common – they own a vehicle. We set out to understand their intrinsic motivations along the vehicle ownership journey – from considering purchasing to deciding to change vehicles and everything along the way. We used our learnings to inform and prioritize opportunities for dealers, suppliers and technology organizations. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577907413974-ST9Q17043EQOHZHT66P9/Screen%2BShot%2B2019-12-17%2Bat%2B11.14.29%2BPM.jpg Work - Translating disruptive mega-trends into opportunities for future growth Over the course of six weeks, we were tasked with taking a pulse on what future trends could cause disruption to a waste logistics organization. Taking this outside in approach gave us a view of what the future could look like and what opportunities could be explored. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577908170154-3692CU37TRHLM5PX9IB9/Screen%2BShot%2B2019-12-18%2Bat%2B12.08.08%2BAM.jpg Work - Building trust while modernizing the vehicle maintenance experience at the dealership The dealership experience is roughly the same today as it has always been with similar tools, processes and relationship dynamics. We set out to understand how consumer expectations have changed with the rapidly evolving technology of today and create interactions that would rebuild trust with the vehicle maintenance experience. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577907114604-V0ODB1AZKZNL2JU5G02P/Screen%2BShot%2B2019-12-17%2Bat%2B11.15.13%2BPM.jpg Work - Piloting a business in San Antonio to help Latino families secure their financial future A not-for-profit financial institution with a religious charter wanted to expand their reach beyond the Midwest and serve others with similar values. Our learnings and strategy took us to San Antonio to serve Latino families and their unique needs marrying in person relationship building with digital guidance tools. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/99402d8d-a0c2-41ed-99bb-a4bb675e18c3/Service+Center.jpg Work - New retail model for Dyson stores and repair service in Dallas Dyson has flagship stores in several major city centers around the world. These stores are designed to demonstrate the engineering and technology that goes into every Dyson machine. Along with these demo stores, Dyson has several service centers in the US market to support owners with repair and service needs. My team was tasked with developing a new retail model that married the elevated experience of a demo store with the capabilities of a service center. We designed and executed research studies, stakeholder interviews, and industry benchmarking to outline the business and build requirements. After over a year of planning and construction, the first Dyson store and service center opened its doors in 2022 in Dallas Texas. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/ff58614b-575b-44da-80d2-de7c90a471a8/Screenshot+2024-10-26+at+11.22.12%E2%80%AFAM.png Work - Try Dyson while on vacation We know that when people try Dyson products, they get the hype. We were always looking for opportunities and new ways to get Dyson products into the hands of more potential customers. This is where Minoan comes in. Minoan offers luxury vacation rentals and boutique hotels the opportunity to outfit their properties with luxury home goods. It offers brands pre-agreed sales terms for these properties with a consumer-facing digital storefront to ‘shop your stay’. I collaborated with the Direct B2B and B2C sales teams to design the process and agree to beneficial terms that would support getting Dyson products into these properties and the hands of potential future customers. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/05c65c6a-9cdd-457e-8144-52170eb273ab/Screenshot+2024-10-13+at+6.53.17%E2%80%AFPM.png Work - AI-powered site search makes it easier to find answers When it was brought to my attention that Dyson’s search solution needed a lot of management and had an average “no results found” of over 30% of searches, I jumped at the opportunity to prove out the missed opportunity. After exploring other vendors, we landed on YEXT’s Answers solution. We were able to implement the solution with minimal technical development using natural language processing (NLP) off a knowledge graph. The solution proved its value quickly with a return on investment in less than 3 months of go-live. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/d1e58048-18cd-4113-a64c-b30059ea29d0/Screenshot+2024-10-26+at+11.46.53%E2%80%AFAM.png Work - Battery recycling program launch Batteries lose their efficiency over time. At Dyson we care about our impact on the environment and pioneered lean engineering to reduce the amount of material needed to make a Dyson product. In an effort to support circular accountability Dyson partnered with Call2Recycle in Canada and the US to provide battery recycling services. Owners can bring in their end of life batteries to a Dyson store or service center and we will recycle it. In a matter of 3 weeks I was able to align internal teams, establish the vendor relationship and set into motion the retail training to stand up the program. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/4b1a46bc-9854-4489-a7fe-a2e5e0d457d6/Social+Shopping_VF.jpg Work - Launching a social strategy & native platform shopping Without Dyson having a clear presence on Tiktok, Dyson products were going viral through organic content. In 2021 searches for #DysonAirwrap had a massive 1.8 billion views. We got to work determining the right approach to capitalizing on the attention and preparing for a new product launch. After industry and consumer research we outlined an approach that led Dyson to launching market-specific accounts and in-app shops, all in time for the launch of Dyson’s Chitosan. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1c87aa38-db16-4c92-837e-c5bdee5de352/Screenshot+2024-10-15+at+9.17.36%E2%80%AFPM.png Work - Trainings and workshops on effective storytelling I am fortunate to have had formal graphic communication and design training and also to work on the business side. One of the many things I bring to the business is the ability to take complex information and deliver a clear story and message. Because of this unique skill and my workshop facilitation expertise, I was asked in 2020 to develop a training workshop on visual storytelling. I have since given this workshop several times to different groups over the years. The workshop dives into foundational frameworks and visual tips and tricks that are easy to digest. I shared examples and had the audience conduct different activities to help those in the business put these learnings into action. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/106dc4e5-bb6d-4f19-a0fd-c94fe714ab92/Screenshot+2024-10-13+at+7.21.32%E2%80%AFPM.png Work - Designing and launching the Dyson Care Alexa Skill Sometimes your vacuum makes a funny noise or the power keeps cutting out. You don’t know what is causing it, but you know something is wrong. Here is where the Dyson Care Alexa skill comes in. With the rise in smart home assistants and advancements in conversational AI, Dyson wanted to explore how this technology could support troubleshooting common issues for cord-free vacuum owners. Working with a conversational AI agency we developed an Alexa skill for the US and DE markets. We aimed to pioneer AI automated service and care solutions. While the technology continues to evolve, we are ready for the next evolution of AI automated service. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1b2d1c86-27dd-404d-9b4a-f43a16639d7d/Screenshot+2024-10-15+at+9.15.14%E2%80%AFPM.png Work - Researching and designing paid styling services At Dyson, we have a saying “When we demo, we win”. Our technology speaks for itself when people try it themselves. Our stores offer customers the opportunity to test our vacuum technology and air purifiers. Even with sample hair for beauty demos, it is hard to know how it will work on your hair. In select stores, we wanted to offer paid styling services so you can see how Dyson’s beauty tools work on your hair while consulting with the stylist on how best to use the products. We conducted qualitative and quantitative research to understand paid styling motivations, desired styles, and expected amenities. We not only designed the styling service, but we uncovered the need to expand our menu of available styles to support more type-4 hairstyles. This included additional training for our staff stylists. Dyson Beauty is designed for all hair types and our offerings now reflect that. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577901896680-6B4ATL3R9E2HF92UO9E8/03.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577902996142-PN2T4SDEHUZIJ1LZV00Q/MononaFundSymbol-01.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577905380677-0X9HANCA75LZ194NIUBE/JH_website%2Bready%2Bpages-29.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577922776147-46PH4CFA2I64QCYTK0W0/Innovation+header-4.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577944414635-CS3B2GW8HQ8ROR3QA1RF/NM_Pattern-01.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577944824624-BMW09MOZ0TF1NFC3E6SY/JH_website+ready+pages-4.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577945746230-RCP8VB93L1XY6MEICN5Q/image.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577946079025-TRBA52PH3M8G63AF4Q23/JH_website%2Bready%2Bpages-MM-3.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577946304103-ZIXN4DHFABXYH28PVUEP/Screen+Shot+2020-01-02+at+12.22.59+AM.png Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577948119941-UARTUVL7NKZOVEF2EIEM/SimpleJoys-01.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577948524408-25GGNZ2DO59VUC4SRO1U/JH_website+ready+pages-GPO-.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577948888637-XLE3F0SKL8LW3DL8VR2H/image.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577982742882-7SGC54XIQRBP146WFAO4/JH_website+ready+pages-47th-3.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1577987871604-B8YPTG5NDCQVRSBWEGG9/IMG_0690.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578282067660-5VM00088B760YNO3VFO8/Booklet+0285-1+2020-01-05_v3.jpg Work https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1728669785088-KPO1IILDGQEIA73LNZ6C/BLACK%2BBANNER%2BDYSON.jpg Work https://www.julie-hecht.com/contact daily 0.75 2020-01-05 https://www.julie-hecht.com/about daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/9fc05052-576a-469a-9c12-f55cc913a19c/Headshot_JH.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.julie-hecht.com/pagecv daily 0.75 2024-10-30 https://www.julie-hecht.com/public-sector-retirement-case-study daily 0.75 2024-10-11 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1579906040577-SSYPKGHK6RSR2TXR3HDA/image-asset.jpeg Public Sector Retirement Case Study Sorting through key features within the contribution section https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1579663278940-RZER026WX2KFIN81YJHD/Away%2Bcommerical%2B.jpg Public Sector Retirement Case Study Shooting our AWAY luggage commercial in-between workshops, field research and collaborating with the client core team. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1579997713428-M5ZXHN6582T40SLYVI20/IMG_5839.jpg Public Sector Retirement Case Study Self navigating the revised website, enrollment, and re-skinned dashboard https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1579998557310-T6F29DJ86WEHO6B6N5XB/Screen+Shot+2020-01-25+at+6.28.56+PM.png Public Sector Retirement Case Study https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1579729016321-F1WIKKQ40FOCPHBH1QS8/Screen+Shot+2020-01-22+at+3.36.30+PM.png Public Sector Retirement Case Study https://www.julie-hecht.com/future-of-dealership-experience daily 0.75 2024-10-11 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578424047605-CRLGBO5XKK8XEDOXWMJO/Behavioral+Tactics_orange_Layout.jpg Future of Dealership Service Experience Case Study Single 8.5x11 double sided print and center fold without bleed for easy reprinting. https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578420274267-8KSEGGCA5A2SC5QRREXB/Behavioral+Tactics_all+stack.jpg Future of Dealership Service Experience Case Study https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578420110176-Z0HRJ2Y8C17ZF5CFSHQH/2-pager.jpg Future of Dealership Service Experience Case Study https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578421165425-HDK2DV8BJXZWT3DKZ8B6/Future+Dealership_video_mock_2.jpg Future of Dealership Service Experience Case Study https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578424112159-RMEHSHTS8NQVH5PND68T/Behavioral+Tactics_blue_Layout.jpg Future of Dealership Service Experience Case Study Single 8.5x11 double sided print and center fold without bleed for easy reprinting. https://www.julie-hecht.com/diversity-case-study daily 0.75 2020-01-19 https://images.squarespace-cdn.com/content/v1/5e0ada3c96ceed08390e51fd/1578883800697-002ULHJBLO17OZ88YWL8/Screen+Shot+2020-01-12+at+8.46.04+PM.png Equality Case Study Women’s Day workshop March 8th 2016 - 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